The new president of Nintendo of America is named Bowser and fans are going wild.
Doug Bowser has been named as the new president of Nintendo of America after the retirement of Reggie Fils-Aime.
“With a name like Bowser, who better to hold the keys to the Nintendo castle?” Fils-Aime said of his successor in a video message posted today on Twitter.
The announcement is nothing out of the ordinary for the general public, but for long-time Nintendo fans, it’s become the juiciest of inside jokes.
For those who are somehow unaware: Bowser – also known as the monstrous King Koopa or the Sorcerer King – is the main antagonist in Nintendo’s iconic Super Mario franchise.
Yep, Bowser is the most charismatic and popular villain in the Nintendo universe; the talking, fire-breathing, anthropomorphic turtle-like beast with the habit of kidnapping Princess Peach. He has not only appeared in every Mario game but also in several spinoffs and other Nintendo titles, including Mario Kart, Mario Golf and even Tetris Attack.
Bowser also features in the 1993 live-action film, where he is portrayed by Oscar nominee Dennis Hopper.
The coincidence is just too charming and absurd to let it pass, and Nintendo fans have taken to social media to salute and poke fun at the new chief. Fans had already noticed Bowser in 2015 when he was hired as vice president of sales, but the new role has revived a fresh round of memes on Twitter.
A man named Doug ‘BOWSER’ is the new President of Nintendo of America. I spotted something terrifying in the background. pic.twitter.com/TqMIJNaRRi
— 「Ｍｅｒｒｙ」🌴 (@Merryweatherey) February 21, 2019
Welcome, President Bowser! ( we’ll miss ya, Reggie ) pic.twitter.com/L3cDz55okX
— ⋆★✪ SMASHEGA ✪★⋆ (@ShinSmashega) February 21, 2019
Why is everyone shocked Bowser is now in charge of Nintendo America? Look how passionate he is about playing games with fans pic.twitter.com/UiVLHqxMlL
— Mica Burton (@MicaBurton) February 21, 2019
Bowser on his first day as president of Nintendo of America pic.twitter.com/hGrvNSMOna
— MASHABLE, PAY ME ROYALTIES (@rhiwion) February 21, 2019
Doug Bowser pullin up to Nintendo HQ on his first day as president pic.twitter.com/dDdtIYt63m
— Mr. Pasquale (@TheMrPasquale) February 21, 2019