Apple is kicking off 2019 by holding a competition to find the most beautiful photos taken with an iPhone.
Between January 22 and February 8, users are encouraged to share their stunning shots for the ‘Shot on iPhone Challenge’. The winning photos will be featured on billboards in cities around the world, Apple retail stores and online.
A panel of judges will review the snaps and decide on the winners. Judges include former White House photographer Pete Souza, Time Magazine photographer Luísa Dörr and nine other esteemed professionals.
Basically, that means a picture of your dog won’t cut it. You need to be thinking larger – pristine lakes, stunning vistas and desolate ancient temples are more in Apple’s wheelhouse.
The competition aims to highlight the incredible innovations the iPhone XS, XS Max and XR bring to photography. Submissions that play with depth of field, Smart HDR and shadows will stand out from the crowd.
To submit your shot, post it to Instagram or Twitter with the #ShotOniPhone hashtag. Make sure you note which model of iPhone that you used in the image caption.
If you’re not a social media user or wish to submit your photo in the highest possible resolution, send it to email@example.com with the file format ‘firstname_lastname_iphonemodel’.
The best news is that photos can be taken straight from the camera, edited with Apple’s built-in editing tools or with third-party software. The only caveat is that you must be at least 18 years old to participate, and you cannot enter if you are an Apple employee or an employee’s family member.
You will retain the rights to your photograph, but the website says that by submitting it you “grant Apple a royalty-free, world-wide, irrevocable, non-exclusive license for one year to use.”
Given the photograph will include a credit anywhere it’s reproduced, that sounds like a pretty sweet deal for any budding photographer. You can read all the official rules of the challenge here.
Ten winners will be announced on February 26, 2019. May the best photographers win!
[Feature images by Erdem Summak and Mariko Klug]