LG has revealed a world-first: an OLED TV that rolls up into a box with the press of a button.
The tech giant unveiled the game-changing design at the Consumer Electronics Show (CES) in Las Vegas this morning, with the new design promising to make televisions less conspicuous than ever.
Called the LG Signature OLED TV R, the 65-inch television re-imagines the way TV works in the modern home. Tech at CES is often overhyped, but this looks truly spectacular.
— Karissa Bell (@karissabe) January 7, 2019
LG’s Signature OLED TV R rolls up and down from its base unit like a garage door. With the press of a button, the television will enter ‘Full View’ and rise to its full 65-inch size.
Press the button for ‘Zero View’, and the entire display disappears into the base unit. The base isn’t just there to house the display, either: it’s a front-firing, 100-watt Dolby Atmos soundbar.
There is also a ‘Line View’ mode, which partially unrolls the TV and shows a horizontal menu for you to play music, display photos, use as a clock, or enter ‘Mood mode’ to set a relaxing ambient screen.
The LG Signature OLED TV R has built-in Amazon Alexa and supports Apple Airplay 2 and HomeKit. It also uses patented AI algorithms and dedicated processors to provide premium picture and sound.
LG actually showed a prototype of the rollable OLED TV at last year’s event, but this year they are announcing it as a marketable product.
Trying to come up with creative ways to make TVs less obtrusive in the home has been a manufacturing trend. Last year LG released its absurdly thin wallpaper TV, Samsung just revealed its MicroLED TV and now LG’s rollable TV can be packed away like old bedsheets.
“A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing,” wrote an LG spokesperson in the official press release.
I can’t say that I’ve ever felt the need to be liberated from the position of my television, but I can certainly appreciate the utility of being able to transform my lounge room for specific needs.
LG says that the model will come to retail stores in the second half of 2019, but you can guarantee that liberation will come at a lofty price.
No details have been released about pricing, but considering the 65-inch wallpaper TV retails for $11,500, you can expect the rollable OLED to cost you about the price of ten regular TVs.
Liberation is a costly enterprise.
[Images courtesy of LG Electronics]