Forget the crowds fighting over cheap TVs and toasters, the beauty of online shopping brings Australia the best Black Friday and Cyber Monday sales to the comfort of your home.
Black Friday and Cyber Monday sales originally began in the United States, but in recent years have become a mainstay of the Australian shopping calendar.
The biggest sales event outside of Boxing Day sales, Black Friday and Cyber Monday sees hundreds of retailers offering everything from tech gadgets to fashion and holidays at bargain prices.
While Australians were initially sceptical of adopting the American shopping phenomenon, the A$200 million spent in 2017 suggests we’ve become accustomed to taking part in the fun.
With more retailers, sales and products than ever, we’ve collected the ultimate guide to Black Friday and Cyber Monday to ensure that you get your hands on the best items for a great price.
When is Black Friday and Cyber Monday?
Black Friday and Cyber Monday began as two separate holidays, but as online shopping has become the norm, now the deals run over several days.
Black Friday is the Friday after Thanksgiving in the US, which this year is November 23 in Australia.
Cyber Monday is the Monday after Black Friday (big surprise). That means that this year Cyber Monday is on November 26 for Australia.
That gives you just over a week to prepare your accounts for the damage that you’ll inevitably do. Don’t worry if you’re not available for periods on the day though.
As a general rule, sales will continue all the way from Friday through to Monday and the bargains are often even extended beyond that.
However, this year retailers have opened their sales early, with many available right now.
Black Friday and Cyber Monday Hub
There are way too many bargains to be found and to make it easier for you we’ve put together different pages dedicated to certain product categories and retailers. This way you’ll be able to quickly find links for the products that you need, rather than spending the entire weekend scrolling through one huge webpage. Check the following categories from November 23 onwards to get access to the best Black Friday and Cyber Monday sales in Australia.
New deals, offers and special events will be added to the individual pages once they are announced.
Black Friday and Cyber Monday Tips
It’s the biggest shopping period of the year, there’s friends and families and pets to purchase for, and there’s only a limited time – and an almost unlimited amount of products to choose from.
It’s a lot of pressure for one person to deal with, so we’ve put together some tips that will give you the best chance of coming out of Black Friday and Cyber Monday with a smile on your face and money remaining in your bank.
1. Make a list
This might sound obvious, but once the deals are released it’s easy to get caught up in the hype. Before you know it, you’ve spent $2,000 on eight 4K TVs because they were only $250 each. To avoid any such situation, make a list of potential gifts and try and stick to it. You don’t need the drone that’s only $50. Really.
2. Make a budget
I know it sounds boring, but you know what’s also boring? Spending money that you don’t have and then not being able to eat food or go to the movies. So work out how much money you have to spend and stick to that.
3. Compare prices
There are so many different online and brick-and-mortar retailers that it’s inevitable that many of them will be selling the same product. The good thing about online shopping is that a comparison is just a click away. Even if you see a deal that looks great, a quick Google search with “product name” + “retailer” will give you an idea of what the competition is offering.
4. Look at advertisements
I know in 2018 we do everything we can to avoid ads, but around Black Friday and Cyber Monday, that’s where many of the biggest deals are going to be displayed. So if you’re out in the real world, take a look at a paper, and if you’re online, consider turning off your ad-blocker. This way you’ll be able to easily see specific deals centred around certain items, stores and product categories.
5. Embrace social media
Social media sites like Twitter, Instagram and Facebook offer retailers the opportunity to give live updates on their latest deals, when they go live, and how long they will be running for. It also gives the opportunity for like-minded users to share the best bargains. So follow all the biggest retailers and check your feed regularly, you never know what might pop up.
6. Look at price history
Not every single deal available on Black Friday and Cyber Monday is going to be great. Sometimes things will be only moderately reduced, and the last thing you want to do is waste some of that budget on an item that you could get for a similar price any time of year. CamelCamelCamel and Gimme are two examples of the many sites that will assist you with this.
Happy deal hunting!