Featured Image for Aussie billionaire shreds PM’s ‘fair dinkum power’ nonsense in the best possible way
Culture

Aussie billionaire shreds PM’s ‘fair dinkum power’ nonsense in the best possible way

Scott Morrison’s most recent social media insult to renewables has been satirised by tech boss Mike Cannon-Brookes, who has registered the brand name Fair Dinkum Power.

The Prime Minister’s latest public display of disregard for a sustainable future came in the form of a Facebook video posted last week. He was clear as ever about his position, saying we need “more fair dinkum, reliable energy power”.

“Renewables are great, but we’re also needing the reliable power when the sun isn’t shining and the wind isn’t blowing. That’s what keeps the lights on.”

However, as Cannon-Brookes most eloquently expressed in his Twitter response, that’s “bullshit”. And it looks like the billionaire boss has plans to prove what he says the phrase ‘fair dinkum’ really means to Australians: “fair to Aussies, to our wallets AND to the planet.”

Cannon-Brookes registered the brand name Fair Dinkum Power on Wednesday afternoon and gave himself an hour to come up with a few logos to kick off the brainstorming process on his campaign to promote sustainable renewables.

As a man of his word, he ensured logos started appearing an hour later. They’ve been followed by contributions from other Twitter users, along with offers to help, brainstorm and make “Fair Dinkum Energy” happen, too.

Like a corresponding tweet to vote for the best logo or, if you think you’ve got a worthy design up your sleeve to promote the good fight, go right ahead and make your own. With Cannon-Brookes at the helm, this battleship might just sail.

Leave a comment