Let’s be honest, real estate agents don’t have the best reputation, and one Melbourne agency clearly wanted to push that message by releasing a pretty controversial advert.
Based in Narre Warren, Melbourne, Only Estate Agents have made headlines after creating an advert which shows an employee holding two rottweilers by the lead, accompanied by the caption:
“Here’s 2 reasons we’ll get your rent on time. Meet Bruce and Gary.”
Naturally, the internet blew up because let’s face it, threatening those behind on rent with being mauled by dogs is not cool.
It also doesn’t help the movement to stop targeting “bad” dog breeds and instead target bad owners.
Furious members of the public took to Twitter to condemn the real estate agency, calling the ad “tone deaf” and “irresponsible”.
If you are looking for a a real estate agent in Melbourne, make sure you don't use Only Estate Agents, Narre Warren, Victoria. This is how they treat tenants. let them know what you think about their progressive approach to tenants. https://t.co/x7pOdQQyTX pic.twitter.com/hvvDdzhHrv
— Fred Miller (@JohnSmith88897) 17 September 2018
An infuriating ad from a Narre Warren REA. A lease is an amicable agreement by two parties, not a ransom. It is inappropriate to discriminate against renters in this way, and entirely unnecessary to approach these situations with intimidation and force. Badly done, Only RE! https://t.co/YYzRscz1Td
— Tenants Victoria (@TenantsUnionVic) 16 September 2018
Yeah, as an ex property manager myself this is dreadful. There are many reasons rent doesn't get paid on time. 99% of the time it's legit.And sometimes, the tenant is just a jerk. But this ad makes it seem like all tenants are not paying rent on purpose.
— Melly J ? (@MellyJayL) 16 September 2018
Is this fair dinkum?!!
— Eileen@crazycatlady? (@Culldogfarms) 17 September 2018
Is that meant to be a joke? If so it’s in poor taste. If not, they should be ashamed.
— Dr Kate Dempsey (@katedempseycom) 16 September 2018
This is appalling…
— Dr Eileen Webb (@Eily19Webb) 16 September 2018
B&T reports the company posted the image on social media before removing it light of the severe backlash, with owner Khalid Sarwari apologising for the “tongue in chek” ad.
Over 30% of Australian’s rent, and at a time when, for many, renting is the only option, the backlash to the advert is unsurprising.
We think Bruce and Gary just want to be 10/10 good dogs, to be honest.