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2018 iPhone launch: What time does Apple’s special event start in Australia?

UPDATE 17/9/2018: Apple has launched three new iPhones, the Watch Series 4 and dropped prices on several older models.

Apple’s biggest event of the year is here, and the hype is building for the potential launch of new iPhones, a new Apple Watch, and much more on September 12.

After all the leaks and rumours – and months of speculation – the time has finally come. No more leaked images of multi-coloured iPhones, or Apple Watch marketing posters, or clandestine photos from Chinese factories will satisfy us.

It’s time for some answers, and tomorrow morning we will get them. Here’s when you can tune in (or log in) and get your fix of all the impending Apple products and features to come.

When does Apple’s iPhone launch start in Australian time?

The live event kicks off at 10AM PT from Apple’s sleek new campus in California. That means an early morning (or late night) for Australians, with festivities beginning at 3:00AM AEST / 2:30AM ACST / 1:00AM AWST on the morning of Thursday, September 13. If it’s anything like Apple’s previous iPhone events, it will last for around 2 hours.

How can I watch it unfold?

Luckily, Apple has made it easier for us folks who didn’t get the invite to the Steve Jobs Theatre in Cupertino. We’ve put together a guide on how Aussies can watch Apple’s special event, but the short version is that you can check it out on the Apple website, on the official Twitter feed, or via the “Apple Events” app on Apple TV.

Apple September iPhone launch event will start at 3AM AEST

Apple has said that the best streaming experience will be had using Safari on a Mac, iPhone, iPad or iPod touch, but the stream will work perfectly fine if you are using a recent version of Chrome, Firefox or Microsoft Edge.

What should I expect?

There are a number of conflicting theories that have surrounded Apple’s event, none of which have been confirmed. The general consensus seems to be that we can expect three new iPhones in various colours, a brand-new Apple Watch Series 4, and potentially a new iPad Pro, MacBook and AirPods.

The safest bet is that announcements will be made around the impending releases of iOS 12 and macOS Mojave, which are both currently in public beta.

What if I miss it?

How dare you! If you’d rather sleep, we’ll keep you posted with recaps on all the announcements from the event. Alternatively, sign up to our newsletter or wait for Apple to upload a full replay.

About the author

Jack is a 24-year-old writer with the knees and hairline of a 44-year-old. When he’s not writing he’s reading John Fante, learning French and watching The Great British Bake Off.

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