Snap’s quirky photo-and-video recording sunglasses have undergone a major evolution – now they actually look good.
Today, Snapchat’s parent company, Snap, launched two ~fashionable~ new styles of Spectacles 2.
As of now they are only available from the UK-based store, and will set you back £199, or around $350 Aussie dollars.
— Spectacles (@Spectacles) September 5, 2018
Such a hefty price tag puts the sunglasses in line with brands like Gucci, Prada and Ralph Lauren – though none of those let you take a photo of your turmeric late with no hands, do they?
While the specs share the same functionality of the originals – taking HD photos and videos, recording audio, water resistance, and the ability to export straight to social media platforms, there have been a few important changes.
The lenses are now polarised and customers are able to add their own prescriptions, but most importantly, they no longer resemble a pair of sunnies on the sale rack of your local service station.
On a single charge, the Spectacle 2 can take up to 70 videos, or hundreds of photos. Images are added automatically to your camera roll and can be saved in a variety of horizontal, square and oval formats.
In a move that sounds like an episode of Black Mirror, Snap has planned an update that will allow the spectacles to record and compile the events of your day into a Highlight Story for Snapchat.
Snap will be hoping that the new spectacles help them regain the market dominance they once had, before Instagram implemented Stories.
The new design is a sign of Snapchat’s struggle to regain market dominance. It has been a rough few months for the photo-sharing app.
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
Earlier this year their redesign alienated over a million angry users, Instagram stole much of their market share with their Stories, and most damning of all, Kylie Jenner publicly denigrated the app, causing their stock price to drop by around a billion dollars.
Snap will be hoping that the new Spectacles do better than the first iteration. According to Business Insider, over half of the users who purchased the product stopped using them within a month of purchase.
The company is reportedly already developing the next generation of Spectacles that will have dual cameras for creating 3D depth effects.
“Over the next decade or so, the way that these pieces fit together will probably be what defines our company,” CEO Evan Spiegal told Wired.