The digital onslaught has forced networks and studios to rethink the way they create and distribute TV.
Books, however, have managed to largely stay out of the fray.
Sure, we’ve got ebooks and audiobooks, but for the most part, they’re just a new way of consuming stories that are created the same old way – not that there’s anything wrong with that.
But Serial Box plans to change that.
Created by Julian Yap and Molly Barton, Serial Box aims to blend together “the best of series television and the convenience of ebooks and audiobooks to bring readers a new form of storytelling”.
This is done by harnessing the power of serialisation – rather than releasing a single story in one go, Serial Box’s content comes out over a “season”, generally of between 10-16 weeks, with each “episode” able to be read in around 40 minutes.
As for who writes the seasons, it works much like a successful TV show: while each story has a “creator”, the tale is brought to life by a team of authors.
Readers can buy a single episode for $1.99, pay upfront for a “season pass” for between $16.99 and $22.99, or subscribe to a series to receive individual episodes for the discounted rate of $1.59 each.
This new means of engaging readers has caught the interest of investors, receiving a seed round of $1.65 million in January with Boat Rocker Media leading the charge.
“Serialisation has proven to be a powerful storytelling engine in television, podcasts and in comic books, but it has yet to be properly leveraged in modern-day publishing,” said Michel Pratte, CRO of Boat Rocker Media.
“We see a big opportunity for Serial Box to be a top-tier publishing studio of original serial entertainment and look forward to collaborating with their team as they continue to build their platform for readers and listeners.”