Featured Image for Disastrous Adelaide Uni billboard slammed for ‘Mansplaining’

Disastrous Adelaide Uni billboard slammed for ‘Mansplaining’

We all know what Mansplaining is, right? No? Okay ladies, gather around, and allow me – a man – to explain it to you.

That appears to be the message of this particular piece of advertising from the University of Adelaide, situated on hoardings outside the former Royal Adelaide Hospital (FRAH) site.

The image depicts a man, surrounded by five women, gesturing in a fashion that suggests he is delivering some sort of message to his captive audience.

Although captive may be the wrong word, with the onlooking audience all wearing facial expressions that suggest they are bored out of their skulls.

Really, it’s quite an impressive visual representation of what Lily Rothman of The Atlantic calls, “explaining without regard to the fact that the explainee knows more than the explainer, often done by a man to a woman”.

The offending piece of hoarding was initially highlighted by the social media account Shit Adelaide, with the account noting that a fellow user had pointed out “that our innovative education precinct is now offering a Master of Mansplaining”.

@eightpercentjazz has noticed that our innovative education precinct is now offering a Master of Mansplaining…

A post shared by Shit Adelaide (@shitadelaide) on

This was seized upon by media agencies around the world, which forced the university to issue a statement distancing themselves from the hoarding.

“The hoarding in which that image appears belongs to Renewal SA, not the university,” a uni spokesperson said.

Renewal SA is currently turning the FRAH into “a creation and innovation neighbourhood”, with the university one of its anchor tenants.

And, would you believe, the Women’s Health Building is a major part of the project, set to become the new Australian Institute for Machine Learning.

“Our logo is part of a separate image, which has been cropped out,” the spokesperson said.

“The photo in question on the Renewal SA hoarding is not a university image. It was not supplied by us. It was not approved by us. The people depicted in that photo are not university people.”

About the author

Joe was Junior Vice-President at Compu-Global-Hyper-Mega-Net until it was bought out by Bill Gates. He now subedits for Conversant Media and considers it a step up.

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