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Everyone is losing their minds at this subtle feature on every box of Shapes

Kangaroos, koalas and Arnott’s. The biscuit and crackers company is basically a national treasure.

The brand has caught the attention of punters across Facebook after one user noticed a sneaky little marketing technique on the Arnott’s Shapes boxes.

Naturally, everyone who thought they knew everything there is to know about the delicious snack is mortified they never spotted it. Most of us have grown up with Arnott’s shapes as a household staple, so how have we only just noticed?

If you’re feeling a bit stupid, don’t worry, even the Arnott’s experts failed to notice this revelation.

Another user shared a similar pearl of wisdom about Bega cheese.

And finally, someone still found a way to twist it into an opportunity to rag on the disgraceful new edition of Shapes.

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About the author

Alice is a Londoner who quit her 9 – 5 job and bought a one way ticket to Sydney. Usually found pining after Leonardo DiCaprio, drinking red wine and keeping her Instagram “on point” via @alicesantics.

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