Kangaroos, koalas and Arnott’s. The biscuit and crackers company is basically a national treasure.
The brand has caught the attention of punters across Facebook after one user noticed a sneaky little marketing technique on the Arnott’s Shapes boxes.
Naturally, everyone who thought they knew everything there is to know about the delicious snack is mortified they never spotted it. Most of us have grown up with Arnott’s shapes as a household staple, so how have we only just noticed?
If you’re feeling a bit stupid, don’t worry, even the Arnott’s experts failed to notice this revelation.
Another user shared a similar pearl of wisdom about Bega cheese.
And finally, someone still found a way to twist it into an opportunity to rag on the disgraceful new edition of Shapes.