All Australians know that there are different types of Vegemite eaters. I wouldn’t be surprised if there were a test you could take to find out which Vegemite-personality-type you are.
To give you an idea, there are those that ‘lay-it-on-thick’, or ‘only-after-it-is-dripping-with-butter’, and my personal favourite – ‘the-barely-there’.
In light of this, Australians are sure to be divided by Boost Juice’s newest smoothie, The Vegemite Boost. Is it a hit? Or does it deserve a place in the Museum of Product Fails alongside Colgate’s Lasagne?
Boost Juice joined with Australia’s most iconic brand to bring this contradiction to life. The smoothie is a combination of chocolate, vanilla yoghurt, banana and a hint of vegemite. Purists will be lining up at the door and American tourists will be raising eyebrows.
Boost Juice MD, Claire Lauber, is excited by this new flavour and describes it as “actually very similar to salted caramel – with an awesome Aussie twist, of course. Vegemite, when combined with the chocolate, banana and dates, really is delicious.”
She goes on to say:
“Vegemite really is a quintessential Australian favourite that many of our customers grew up with. When we first thought of the idea for a Vegemite flavoured smoothie, we knew it was pretty out there.”
The smoothie joins other classic Aussie flavours, such as Rocky Road and Cookies and Crème, in a new Boost Juice Range called the Aussie Milk Bar.
“We’re always looking to think outside the square when it comes to product development as we know our customers are at the forefront of the latest, and most innovative food trends,” says Boost Juice CMO Joanne Bradley.
“The Vegemite Boost is a unique take on an iconic Australian flavour that we think they’re going to love.”
The Vegemite Boost is now available in Boost Juice stores around Australia until Sunday 1 July 2018.
Which side are you on?