Detoxifying our bodies and making us look and feel healthier, happier and brighter are among the eye-popping promises made by a new chain of “Urban Sweat Lodges”.
Shape House claims their infrared, 55-minute sweat method makes you lose weight, reverse sun damage and slow the natural skin aging process.
For $70 a session, customers are put in grubby grey sweat suits and left to slowly cook in their own skin juices while giving them the opportunity to listen to music or watch their favourite show on any of the popular streaming platforms available.
“We know that sweating is about more than just us, and it’s even about more than you,” the company writes on its official website.
“When you sweat, you are a better driver, a better parent, a better friend. You have more energy, you feel better in your body. You can be your best self.
“Maybe you go on to fix something or cure something or invent something that makes a world of difference to others because of that.”
Shape House makes the colourful claim that their sweating method confers similar gains to the cardiovascular advantages of taking a 10-mile run.
The company has earned the nod of approval from Kourtney and Khloe Kardashian, who were seen using the service in a scene from Keeping Up With the Kardashians.
Studies do confirm that sweat helps regulate body temperature and eliminate certain toxins, and in 2001 a team of German scientists found that sweat even contains an antimicrobial protein that may help to prevent infections.
But while there is no question that sweating is a natural and necessary bodily function, there is no real study to confirm Sweat House’s claims. Well, I don’t know about you guys, but I know I’m not a “better friend” when I’m drenched in my own stinky skunk stench after an hour in the gym.
“I know of nothing about sweating per se that is advantageous. Indeed, it might be argued it is potentially hazardous as it leads to dehydration and hypovolemia (low blood volume) with the risk of fainting,” physiology professor Mike Tipton told The Ringer.
So what do you think, does the prospect of slow cooking in your own sweat for an hour sound appealing? Yay or nay?