Following in the footsteps of Netflix and Amazon, Apple is expected to spend over $1 billion on original shows.
It’s hard to imagine anyone doing original shows better than Netflix. Amazon has given it a good go, but with Stranger Things, The Crown and Orange is the New Black up their sleeves, Netflix remain, at least for now, the best source of first-class original content.
But now Apple want a slice of that pie, and The New York Times have reported the companies original $1 billion budget is more of a guideline, with the company expected to spend much more if it means reaping the benefits.
Netflix’s vast spectrum of original shows is reflected in their $8 billion budget for 2018. However, Apple is chasing more “binge-worthy” content and have already roped in TV execs Zack Van Amburg and Jamie Erlicht, known for the smash-hit show Breaking Bad.
Reportedly, we can expect Apple’s new shows to be airing by this time next year. 12 series are already in the pipeline and nine of them skip over the “pilot episode” strategy, opting instead for a straight-to-series approach.
The series are (hopefully) set to be more ambitious than Apple’s previous attempts at original shows, Carpool Karaoke and Planet of the Apps, both of which failed to receive much attention and were panned by critics.
So, what can we expect from Apple in 2018?
The first announcement from tech giant was the revival of Stephen Spielberg’s anthology series Amazing Stories, although no direct involvement from the award-winning director has been revealed at this stage.
We can also expect a psychological thriller series from M. Night Shyamalan; a futuristic drama from Francis Lawrence, director of The Hunger Games; a new drama series directed by La La Land‘s Damien Chazelle; an unnamed comedy starring Kristen Wiig; and a comedy-drama about a fictional morning TV show starring A-listers Reese Witherspoon and Jennifer Aniston.
We’re excited to see what Apple can bring to the table, although we probably don’t need more ways to satisfy our binge-watching addiction.