The Onion employ such a dry and nuanced form of satire, that their absurd articles are often mistaken for legitimate news items.
The digital media company started publishing their genius stories in print form back in 1988.
They were quick to adapt to the digital media landscape, launching their online publication during the internet’s teething phase back in 1996, a time long before social media and digital networks.
The emergence of fake news has had a huge impact on the publication, despite the two forms of content being radically different.
We caught up with the editors of The Onion to get an idea of the impact of fake news, and how they are reacting to being grouped in with the phenomenon.