Pulse

This ‘save Australia Day’ ad is the dumbest thing I’ve ever seen

When I saw that Mark Latham had launched a new ad campaign to “SAVE AUSTRALIA DAY”, I knew what to expect.

A splash of fearmongering, a sprinkle of sensationalism – you know, the usual.

But I must say, the former federal Labor Party leader’s ad is even worse than I expected.

Latham and co.’s attempt to protect a day on the calendar comes as public pressure continues to mount in favour of moving Australia Day away from January 26, which marks the anniversary of the arrival of the First Fleet.

Many Aussies, including those in the nation’s Aboriginal and Torres Strait Islander communities, feel the date is symbolic of the devastating impact the Fleet’s arrival had on Indigenous Australians.

Obviously, however, changing the date would tear the very fabric of our nation apart and cause literally every barbecue in the country to spontaneously disintegrate.

Thankfully, Latham has been brave enough to step in and protect us from the horrors of the social justice warriors, the PC brigade and the left *gasp* by launching an ad campaign on television and social media, which you can check out in the player above (if you’re reading from outside Australia, you can find it out here).

The first time I clicked ‘play’ on the clip, the ominous drone blasting through my headphones made me think I’d accidentally started watching a trailer for the latest zombie apocalypse blockbuster.

Once I realised it was in fact the right video, I pushed on and was greeted with a sensible, factual and highly professional production two minutes of flaming garbage.

The ad depicts a 1984-esque dystopian Down Under where the mere mention of Australia Day celebrations incites pure terror. The characters even glance at surveillance cameras as if the PC thought police are about to come and butcher them for buying lamb chops.

Australia Day drawing being shredded

Yes, that’s a child’s drawing of Australia being shredded – just like our hopes and dreams.

The idea that someone spent time and money putting this ad together is depressing, but the absurdity of it all actually pushes it into comedic territory.

The quality of acting certainly doesn’t do any favours for the campaign, either.

Those of Latham’s ilk have been increasingly nervy ever since Triple J’s decision to move its Hottest 100 countdown from Australia Day to Saturday, January 27 (oh, the HORROR).

Some blasted Triple J for the announcement, despite the fact it was made after its audience voted overwhelmingly in favour of a date change – not to mention the fact that the countdown is about music, not Australia Day.

But, y’know, we’re all too politically correct and stuff, right?

I mean, I guess Latham has a point. Remember when we promoted a more inclusive nation by legalising same-sex marriage? All us straight citizens were subject to longer queues at the marriage registry, awkward questions from children about the logistics of lovemaking and damaged retinas from the blazing colours of rainbow flags.

Let’s not make the same mistake again. Awful!

About the author

Andrew is Techly’s Assistant Editor. He keeps tomato sauce in the fridge and has a crippling fear of cardboard boxes.

Leave a comment