The American online giant Amazon launched its full retail offering in Australia just a week ago, and eight of the top ten best-selling products so far are tech related.
After much anticipation, Amazon finally launched in Australia last on the 5th of December, boosting interest with an attractive string of discounts on their own products in addition to those from local, third-party sellers.
Down Under became the retailer’s 14th full service country, and Techly put together a handy guide complete with everything you need to know about Amazon’s arrival on our shores.
The first purchase made on the site was by the L’Oreal Paris True Match Foundation.
“It’s day one for us in retail in Australia,” an Amazon official told Business Insider a week ago.
“Our focus is very much on everyday low prices for our customers across Australia.”
The company has revealed a list of the best-selling products since the launch, and curiously, eight of the top ten items belong to the tech category.
The top four are video games, with EA’s FIFA 18 leading the list, followed closely by Activision’s Call of Duty: WW2.
Not surprisingly, two of the best selling products among the top ten are Star Wars related, Rogue One: A Star Wars Story CD and the Star Wars Death Star 3D LED Lamp.
The two non-tech items among the top ten are books. “The Barefoot Investor” by Australian author Scott Pape made the seventh spot and Jamie Oliver’s “5 Ingredients – Quick & Easy Food” ranked eighth.
This is the complete list of top ten selling items in Amazon Australia in their first week:
- FIFA 18 PS4
- CALL OF DUTY: WW2 PS4
- STAR WARS BATTLEFRONT II PS4
- Nintendo Switch – Neon Blue and Red Joy-Con
- Strong 3M HDMI Cable
- Strong Wireless Bluetooth Speaker
- The Barefoot Investor: The Only Money Guide You’ll Ever Need
- 5 Ingredients – Quick & Easy Food
- STAR WARS BATTLEFRONT II XBOX ONE
- Nintendo Switch – Gray Joy-Con
“In the run up to Christmas it is not surprising to see video games featuring prominently in the top ten,” said Rocco Braeuniger, Country Manager of Amazon Australia.
“Outside of the top ten, Australians have been buying everything from daily essentials, including nappies and socks, to bigger purchases such as wearable tech and cameras.”