After a false start and rumours that the opening may be delayed until early next year, Amazon has suddenly flung open its virtual doors in Australia.
If you visit the site right now, you’ll see a whole lot more than a bunch of boring old books and Kindles.
There is now an all-new Flash page boasting that Amazon is now delivering millions of products Australia wide. So what’s on offer?
As of today, there are officially 23 categories including beauty, clothing, DVD, electronics, health and personal care, home, software, tools and video games.
Before you get too excited, Lifehacker reports that a lot of the prices, well, suck.
For example, Amazon currently lacks good deals on most big-ticket items such as iPhones, GoPros and laptops. However, it’s important to note that it is very early days yet and it’ss possible to find better deals if you rummage around the site.
Just placed my first Amazon Australia order. Things aren't necessarily cheap and you're temped to buy $50 worth to get free delivery. Also watch those 3rd party delivery costs https://t.co/hdLiO1B5qw @amazon pic.twitter.com/2GOQMTu4XA
— Chris Griffith (@chris_griffith) December 4, 2017
No no no #amazonaustralia we are looking for unique products at great prices, not more of the same overpriced stuff we can get everywhere. To other retailers – you can breathe a sigh of relief now.
— Riwka Hagen (@Rifffy) December 4, 2017
One fairly major item that is going for a good price is the Nintendo Switch. It’s on Amazon for $399, $50 to $60 cheaper than any other store in the country ($469 at JB Hi-Fi, $449 at Target).
Indeed, it looks like the entire video game section is well worth a look.
For example, you can pick up Assassin’s Creed Origins (PS4) for $49, FIFA 18 (PS4) for $39 or Star Wars Battlefront II (PS4) for $39.
They all cost $20 more at JB Hi-Fi. Also, RIP JB Hi-Fi.
Regarding shipping, Amazon is offering free 3-7 day shipping to most major cities on all purchases over $49. Regional areas are looking at 7-10 days.
If you are in Sydney, Melbourne, Brisbane, Adelaide or Canberra you can pay $9.99 for the Holy Grail of Western civilisation: one-day priority delivery (OK so the Holy Grail is same-day delivery, but this is close).
Amazon Prime, a subscription service costing $99 per year, offers free delivery on all purchases with shipping times getting as fast as just two hours (!). This is expected to be offered from mid-2018 but with only one fulfilment centre currently in Melbourne, it might even take a while longer before Prime becomes a reality.
Perthans (Perthites? People from Perth?) can pay $11.99 for delivery in 1-2 business days.
It looks like we’ll have to wait until next year for launches of Alexa and Echo, and following that is the possibility of AmazonFresh, the company’s grocery arm. It’s all in the pipeline.
Amazon Australia is also selling Kindles, which were previously sold by third parties, and the Fire TV Stick, which can give you access to Amazon Prime (Amazon’s Netflix).
With Christmas looming, Aussie retailers will no doubt be shaking in their boots. As they all battle it out with Amazon, the good news for consumers is that there are sure to be some great bargains out there.
For more, check out Techly’s Amazon Guide for up-to-date news and information.