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Apple used the iPhone X launch to give an unknown musician a METEORIC boost

Emma Blackery, an indie British musician and YouTuber got the shout-out of a lifetime today when her latest EP “Magnetised” was featured during the keynote presentation at the iPhone 8 launch.

With an audience of millions watching intently to hear every miraculous feature unveiled at the presentation, Emma’s EP was one of the albums shown during Philip W. Schiller’s keynote (Senior Vice President of Worldwide Marketing).

The 25-year-old singer-songwriter had absolutely no idea something like this was going to happen and immediately went to Twitter to express the only logical six words one could possibly muster on such an occasion.

Emma is not an absolute newcomer in the scene though. Her Youtube channel, Emmablackery, has almost a million and a half subscribers and many of her singles have reached top 100 positions in Scottish and UK charts.

This is not the first time Apple has boosted the career of an artist through its presentations and advertisements.

How can we forget Aussie rockers ‘Jet’ whose track “Are You Gonna Be My Girl?” exploded up charts around the world after being included in Apple’s infamous iPod commercials with the dancing silhouettes.

The Ting Tings, Feist and Israeli-French performer Yael Naim also hit Billboard Hot 100 after having singles featured in advertising campaigns for Apple products.

But the most curious case of them all involved Brazilian band Cansei de ser Sexy.

Back in 2007, 18 year-old British student Nick Haley created a 30 second homemade ad for the iPod touch using the then super obscure single “Music is My Hot, Hot Sex” from CSS’s first album.

Apple execs saw the ad on Youtube and loved it, hiring Haley to create the official version of the commercial.

After its release CSS exploded onto the scene as one of the most innovative musical acts in the world, climbing all the way to number 63 on the Billboard Hot 100.

By the way, here at Techly we did a live blog of the complete presentation, in case you want to check it out.

About the author

Filmmaker. 3D artist. Procrastination guru. I spend most of my time doing VFX work for my upcoming film Servicios Públicos, a sci-fi dystopia about robots, overpopulated cities and tyrant states. @iampineros

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