The iPhone X, iPhone 8 and iPhone 8 Plus were launched by Apple CEO, Tim Cook, at 3 AM this morning (Australian time).
Understandably, most Aussies were sleeping very deeply at 3 AM. So Techly took a bullet for you and live blogged the launch so we could tell you everything you need to know about the latest addition to the Apple family.
The event took place in the Steve Jobs Theater in Apple Park. The first worldwide product release for Apple Park was quite fittingly introduced by Steve Jobs himself.
Tim Cook gave a heartfelt nod to his visionary predecessor – “It was only fitting that Steve should open this theater”
The event would have been a biggie even if it hadn’t been hosted at Steve Jobs Theater. There were updates announced to the Apple Watch, Apple TV, Airpods, iOS 11 and AR kit. And there was the release that will capture attention worldwide – iPhone X, iPhone 8 and iPhone 8 Plus.
It's a big day at Apple! We are honored and thrilled to host our first keynote at the Steve Jobs Theater this morning. pic.twitter.com/gyiqPJB46y
— Tim Cook (@tim_cook) September 12, 2017
Apple Watch Series 3
This is the most recent update to the best-selling smartwatch, the Apple Watch. One of the biggest additions to the Watch is cellular. While this might seem inconsequential because it doesn’t involve holographic technology or teleportation, it actually makes the Watch a much stronger and more robust product. Put simply, it means that you won’t need to have your iPhone in your pocket in order to make calls or receive texts. It’s a freeing addition.
Soon enough, the combination of cellular and watchOS 4 will allow Apple Music users to stream 40 million songs straight from their wrist.
The Apple Watch will be available to order on 15 September and will pop up in stores on 22 September.
The exciting update for Airpods is the wireless charging station which can charge up multiple devices simultaneously. It really extends the ‘wireless everything’ age that Apple is bringing in.
The downside? We’ll have to wait until next year.
Wireless charging mat called AirPower. Charges iPhone, Apple Watch and AirPods (optional case) at once. Probably quite expensive. Next year. pic.twitter.com/ct224KKcYy
— Marques Brownlee (@MKBHD) September 12, 2017
Apple 4K TV
Not only is TV itself getting better and better, with streaming platforms investing in television as well as blockbusters, but physical TV products are getting more and more sophisticated. Apple’s 4K TV is offering a sharper, crisper viewing platform for.. well anything you want.
Eddy Cue, Apple’s senior vice president of Internet Software and Services, spoke about the future for Apple 4K TV to build upon, “Customers will love watching stunning 4K HDR movies from an impressive catalogue on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix, coming soon.”
It’s great they mentioned Netflix, because it was only a few weeks ago that the Stranger Things creators urged viewers to adjust their TV settings. There won’t be any need for that with 4K TV.
The iPhone X talks a biiiiig game.
“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realisation of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionised the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”
“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic Chip with neural engine,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages — it is the beginning of the next ten years for iPhone.”
With a 5.8-inch Super Retina display, all-glass back and front, all-screen display and Face ID unlocking, it just might deliver!
It will be super exciting to see Face ID in action, and test how it copes with the sensitive data of today. The Face ID has been developed to be resistant to masks or photos. According to Apple, there’s a “1 in 1,000,000 chance” that a random person in the population will be able to unlock your phone with their face.
Then there are the revamped camera features. Apple billed itself as “a camera company” at the keynote. That isn’t just a cool line. Apple needs advanced camera capabilities to let AR kit shine.
The iPhone X camera is calibrated, with new gyroscopes and accelerometers for accurate motion tracking. The A11 Bionic CPU handles world tracking, scene recognition and the GPU enables incredible graphics at 60fps, while the image signal processor does real-time lighting estimation.
As we saw at the Worldwide Developers’ Conference earlier this year, iOS developers can use AR kit to take advantage of the TrueDepth camera and the rear cameras to create games and apps offering fantastically immersive and fluid experiences that go far beyond the screen.
For those not watching the Apple event, you don't know what you're missing pic.twitter.com/c7eqLprwpU
— Clemzingis (@TheClemReport) September 12, 2017
iPhone 8 and iPhone 8 Plus
Philip Schiller, Apple’s senior vice president of Worldwide Marketing, summed up the iPhone 8 offering wonderfully – “iPhone 8 and iPhone 8 Plus have new glass and aluminium designs, new Retina HD displays and A11 Bionic — the smartest chip ever in a smartphone. Packed with more advanced cameras with Portrait mode and Portrait Lighting, and the highest quality video capture in a smartphone, iPhone 8 and iPhone 8 Plus enable the freedom of wireless charging, all with AR optimisation like no phone ever before.”
A 12-megapixel camera bolsters Apple’s ‘camera company’ claim, and the Portrait Lighting feature makes this phone in and of the current moment. We can’t wait to test out the claim made during the keynote, that the “iPhone 8 is the highest quality video capture ever in a phone”.
There’s a new gold colour, new retina displays, new speakers that are 25 percent louder with a deeper bass, A11 Bionic chip. But, as we briefly mourned during the live blog, those bezels are still there!
How much will all of this cost me, and when can I get it all?! We’ve broken it all down here.
— Alex Whitcomb (@AlexWhitcomb) September 12, 2017