While some airlines are spending their resources on beating up their customers, others are splashing their cash on keeping their passengers safe.
British Airways have joined forces with Comic Relief to produce probably the best safety video ever made.
It boasts a cast list that would make most Hollywood producers envious – with Rowan Atkinson, Sir Ian McKellen, Gordon Ramsay, Chiwetel Ejiofor, Thandie Newton and Warwick Davis all making unforgettable cameos.
The video, which is shot as a behind-the-scenes look at the audition process, isn’t just made to keep customers safe – it’s hoped that it will help raise money for Comic Relief, a charity which has the lofty goal of eradicating poverty.
“It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember,” British Airways CEO Alex Cruz said.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
It’s expected to start airing on flights in September.