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Apple CEO Tim Cook is gutted that Trump ignored his advice

The Trump administration has been hearing the advice of President’s Strategic and Policy Forum since the beginning of the year. The Forum is made up of influential innovators, including Sheryl Sandberg, Mark Zuckerberg and Elon Musk.

Those gathered are invited to discuss policy with the President, weighing in on the potential industrial effects of Trump’s decisions. The involvement of many Silicon Valley luminaries has drawn criticism previously, as being a member of the Strategic Forum was interpreted as agreement with the Trump administration.

Elon Musk was quick to point out that his involvement was rationalised by his desire to see America (and Earth) succeed. Having the President’s ear is – theoretically – the most certain way to influence policy.

However, Trump’s recent decision to pull out of the Paris Agreement in favour of American-focused “success” was followed by multiple walk-outs from disappointed policy advisers.

Tim Cook was one of the CEOs quick to voice his disappointment. In an email to his employees, obtained by CNET, Cook reasserted Apple’s commitment to climate change management and environmental protection.

Cook’s letter –


I know many of you share my disappointment with the White House’s decision to withdraw the United States from the Paris climate agreement. I spoke with President Trump on Tuesday and tried to persuade him to keep the U.S. in the agreement. But it wasn’t enough.

Climate change is real and we all share a responsibility to fight it. I want to reassure you that today’s developments will have no impact on Apple’s efforts to protect the environment. We power nearly all of our operations with renewable energy, which we believe is an example of something that’s good for our planet and makes good business sense as well.

We will keep working toward the ambitious goals of a closed-loop supply chain, and to eventually stop mining new materials altogether. Of course, we’re going to keep working with our suppliers to help them do more to power their businesses with clean energy. And we will keep challenging ourselves to do even more. Knowing the good work that we and countless others around the world are doing, there are plenty of reasons to be optimistic about our planet’s future.

Our mission has always been to leave the world better than we found it. We will never waver, because we know that future generations depend on us.

Your work is as important today as it has ever been. Thank you for your commitment to making a difference every single day.


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Larissa is Techly’s Assistant Editor. She watches so much Youtube that she’s narrowed down her favourite categories – goats, innocent dads getting pranked, and toddlers falling over.

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