Anyone who has ever painted a house has spent some time cooing over Pantone Guides. The idea behind the guides, which can be fanned out like a deck of cards, is to help designers and painters to choose and match colours.
But one Italian graphic designer has taken his love of the guides even further, matching them with the world around him.
Andrea Antoni, who runs the Instagram account @stailuan, beautifully matches Pantone colours with European landscapes and architecture.
“As a graphic designer, I’ve always loved the Pantone fan decks, although more for their joyfulness and colour than for their intended purpose,” he told Vice. “So it happened one day that I took a particularly colourful picture and tried to combine it with the related Pantone colour. Initially, I would publish the occasional picture once in a while, but now about one-third of my published photos are produced this way.”
Although many images are published without alteration, sometimes Antoni digitally manipulates them to reflect how he feels about certain places or events.
“The images reflect the way I see the world, or the memory I have of some places.” he added, “Some show the sensations that these places evoke in me. While it is definitely these same places in the pictures, it is also not them; colours have changed, buildings are cut out and presented in different ways. The result is a world that is unreal from one point of view, but extremely true from another. That’s the place of memory; real and recreated at the same time.”
Pantone’s influence also spreads beyond paint and design and into fashion.
In 2017, Pantone’s Colour of the Year is Greenery (Pantone Code: 15-0343).
the pantone color of the year is kermit pic.twitter.com/crEi2uVHEc
— jen ⛈ byers (@jen__byers) December 9, 2016
Antoni also decided to weigh in on that, naturally while wearing his favourite “Cthulu mask”. Stylish!