America is known for its relaxed gun laws, a liberty many are beginning to question.
In America, 50 percent of all gun sales do not require a background check, and it’s commonly said that getting a driver’s license is harder than purchasing a gun. Despite Obama’s continued push to reform gun ownership laws, many loopholes still allow citizens to purchase guns anonymously. That’s a system which, according to Obama, just “doesn’t make sense”.
However, protests against the rising number of gun-related violence in the U.S. seem to be gaining traction. Although taking on the power of the National Rifle Association (NRA) is an uphill battle, ad agency Ogilvy & Mather Chicago addressed the issue at point blank. They created a bulletproof poster, which can stop a .44 magnum bullet and encourages people to hide behind it, highlighting the prevalence of unlicensed and open carry guns across America.
Ogilvy Chicago’s Chief Creative Officer, Joe Sciarrotta, is clear in stating that the posters were created with the intention of encouraging conversations about gun laws. In no way is he trying to take guns away from people, and he understands the varied views held by Americans about gun control laws. But Sciarrotta believes that there is one thing that all Americans can agree on – “They don’t want guns in the wrong hands”.
He hopes that these unconventional bulletproof posters, which have been placed from New York to D.C. to Chicago, will get people talking. In time, the project might help America take a step in the right direction towards placing a law that enforces strict background checks. Although this is an incredibly optimistic view.
To see how these posters came to be, check out the video below: