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Rumours flying about Apple’s Siri Speaker, which could dominate the home assistant market

The home artificial intelligence market is about to become a lot more competitive.

Reliable Apple analyst Ming-Chi Kuo has published a report claiming that Apple will likely announce a Siri Speaker product at Apple’s Worldwide Developer Conference (WWDC) in June.
In the industry report, Kuo referred to the new speaker as “Apple’s first home AI product”. He said that the device will launch in the second half of this year and directly compete with the Amazon Echo.

As reported in 9 to 5 Mac, Kuo says the new Apple product will feature “excellent” sound with seven tweeters and a subwoofer, and will be positioned as a more premium product than the Echo, with a higher price tag.

Kuo, who works at KGI Securities, isn’t sure about the launch timeline but believes that Apple has more than a 50 percent chance of announcing the Siri speaker product in June.

His analysis aligns with Apple leaker Sonny Dickson, who last week predicted the launch of a Siri speaker at WWDC. Dickson took to Twitter, revealing that the speaker would be marketed as a Siri/AirPlay device that would “carry some form of Beats technology.” Mashable‘s Jen Ryall also retweeted the following:

After the unexpected success of the Amazon Echo and the release of Google Home, people have speculated when Apple would enter the home AI market. According to Kuo, the market is now too big for Apple to ignore and the Amazon Echo range could outsell the iPad next year.

Kuo has a proven track record when it comes to predicting products and identifying market trends. He points out that Apple is well-poised to make a voice activated device since Siri already supports 18 languages and Apple will be able to use data from the vast number of iPhones, Macs and iPads out there to improve the user experience.

The WWDC is Apple’s annual conference where developers can attend sessions and meet with over 1,000 Apple engineers. The event includes a first-day keynote in which Apple typically introduces upcoming software and occasionally new hardware.

This year, the conference will be held from June 5 – 9 in San Jose, California. Tickets were priced at $1,599 and distributed through a lottery system.

In 2010, Steve Jobs used the event to introduce the iPhone 4 and FaceTime. Check it out for a dose of nostalgia and get hype for WWDC 2017:

About the author

Stefan is an Adelaide-based freelance writer. In his spare time, he plays tennis badly, collects vinyl and brushes up on his Mandarin. Follow Stefan on Twitter

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