They’re boosting their way into the already packed drive-thru scene.
In what comes as a huge announcement to lovers of fine smoothies and juices, Boost Juice has announced they will be opening drive-thru branches.
The first will be built in Ballarat, Victoria.
Apparently, the concept was spurred by a raft of requests to the juicy giant – allegedly roughly one per day, according to a press conference with Boost Juice founder Janine Allis.
“The popularity amongst our social following, along with the sheer number of requests we get a day made us realise that we had no other choice but to make the drive-thru concept a reality,” she said.
It’s the moment you’ve all been waiting for, it’s like you’re in a dream but pinch yourself and it hurts because it’s not a dream.. it’s REAL LIFE!
BOOST JUICE DRIVE THRU IS HAPPENING!
And because we’re evil, we’re going to keep you waiting a few days before we tell you where *insert evil villain laugh while patting a white fluffy cat*
Posted by Boost Juice on Friday, 17 March 2017
There’s one part of the Boost Juice statement Techly feels obliged to clarify – “A drive-thru store…takes convenience to another level and unlike other drive-thru options, it truly will make it easier for customers to make healthier choices”.
“Healthier choices”. Well, how healthy is juice?! It’s got fruit in it, right? How bad can it be?
Boost Juice just ain’t as good for you as it appears.
According to the World Health Organisation, adults should limit their daily sugar intake to around 50 grams.
Each and every one of the smoothies listed on Boost’s ‘most popular’ category, aside from Lemon Crush and Watermelon Crush, contains more than 60 grams of sugar per 610mL serving.
Therefore, just one Boost Juice will put you well over your recommended sugar intake for the entire day!
Further, a Choice study revealed that Boost’s super smoothies are high in energy, and the number of kilojoules in the drinks roughly equate with a full meal.
So the claim of a “healthier choice” doesn’t stand too solidly. Remember: everything in moderation.
A drive-thru victory for lovers of Boost – but a timely reminder to be weary of what we put into our bodies.