Many Australians faced a tough decision yesterday – what’s more important, their values or their beer?
For the first time in maybe ever, it seems like beer is actually losing this time.
Yesterday, as many of you have probably seen, Coopers and The Bible Society appeared to team up to host a marriage equality debate between two Liberal MPs, Tim Wilson and Andrew Hastie.
The campaign’s website said:
“Australia’s national conversation has become fraught with shallowness and contempt for those who have a differing opinion,” states the campaign’s website.
“To speak into this, Bible Society Australia has teamed up with Coopers Premium Light to ask Australians to try ‘Keeping it Light’ – a creative campaign to reach even more Australians with God’s word – and this time we’re doing so in a rather unexpected way.”
UPDATE: Cooper’s have released a statement distancing themselves from the campaign, saying they never gave The Bible Society permission to feature their beer.
Well, it turns out that Australians don’t particularly like the idea of having ‘God’s word’ influence political policy, nor do they like the fact that the brewery is trying to paint anti-marriage equality proponents as the real victims.
Coopers has historically been an unashamedly Christian brewery.
The mission statement for The Coopers Foundation outlines their dedication to promoting “Christian values” – which hasn’t really been a problem for them until now.
Now while Coopers don’t EXPLICITLY come out against gay marriage – many Aussies saw the video as a pretty thinly veiled attempt to oppose gay marriage and have started boycotting the beer.
The Old Bar in Fitzroy and Sydney’s dive-bar, Hotel Hollywood, have made statements on their Facebook pages stating that they will no longer serve Coopers in their establishments.
Meanwhile, the Adelaide beer company is being well and truly savaged on their Facebook page pledging to stop drinking Coopers:
There have been so many one star reviews that the company’s Facebook page now averages just 1.1 stars at the time of publication.
Coopers has been one of Australia’s most beloved beers, but with two-thirds of the country strongly in support of gay marriage, it seems the relationship has hit a rough patch.