We always get a little bit offended when people call Millennials narcissistic, then something like this comes along.
Coca-Cola Israel has released a Coke bottle that takes a selfie as you drink.
Yes, absorb that for a minute.
Summer Love is a massive, three-day festival in Israel, where teens go to camp, listen to music, drink unlimited Coke and, now, take photos of themselves.
The 500mL soft drink bottles are fitted with a camera, a gyroscope and a USB port in the base. Whenever the bottle senses itself being tipped 70 degrees – roughly the angle at which you would take a mouthful – it snaps a photo, which you can immediately upload to Snapchat, Instagram and Facebook via the USB port.
“Users tag themselves and their friends in photos on Coca-Cola’s social media assets,” Gefen said in a statement. “It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”
If nothing else, it will help to eliminate those godawful selfie sticks.
There’s no word yet on whether these bottles will be available in stores – hopefully they’ll be limited to a Summer Love novelty.
Gefen Team has actually done some pretty awesome branding work with Coca-Cola. At a past Summer Love event, they launched Wish In A Bottle – linking sensors on Coke lids to drones in the night sky fitted with fireworks. When a bottle was opened, the drone released a “shooting star” for the drinker to make a wish on.
They also launched an advertisement with sound, visuals and, um, flavour. They added ultrasonic waves to a TV commercial for Coke that activated the Gett app (which is basically like Uber) on watchers’ phones. The app offered them a free Coke, which was delivered by Gett drivers across the city.
And to launch Coca-Cola Mini, they offered consumers an app in which they could create an avatar of themselves and keep them happy by interacting with them. Users who got the highest scores were invited to a body-scanning facility, where they used a 3D printer to make mini models of themselves.