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Smell Dating is now a thing – and it’s exactly what you think

A New York service offers the possibility of love at first smell – just send a dirty t-shirt to them and they’ll tell you who fell for your animal musk.

Australian artist Tega Brain, Sam Levigne and US-based collective Useless Press have teamed up to create the most pungent of dating experiences.

According to the Smell Dating website, the particular way that we process olfactory stimulus means the sense of smell is interpreted before sight and sound in terms of memory and emotion. This brings the dating process to a whole new territory.

The Internet has replaced fleshy experience with flat apparitions, avatars and painstakingly curated profile pics. Smell Dating closes digital distance by restoring your molecular intuition. Our members make connections via deeply intuitive cues, perfected in the ancient laboratory of human evolution. Surrender yourself to a poignant experience of body odor.

How does it work?

They send you a T-shirt. You use it for three days and nights without bathing or using any perfumes or colognes, and send it back to them. They cut it into little swatches and send them to other registered members – you get samples to sniff as well.

If someone whose smell you like likes your smell too, they facilitate an exchange of contact information.

Clients do not know the age, gender, or physical appearance of their potential match, which is something the founders say is unique in the dating landscape.

Smell Dating from Tega Brain on Vimeo.

“With normal dating services, you usually rely on profile pictures, on assumptions that comes from visual information on what a person looks like,” co-founder Brain told Reuters. “And so by making that assessment based on smell, you obviously can’t make those judgments and you don’t have that extra information.”

The whole service costs a one-time fee of $25 dollars, and the first round of smell dating seemed to be a success.

Registrations are now closed but you can subscribe to their newsletter to be notified when the next wave begins.

About the author

Filmmaker. 3D artist. Procrastination guru. I spend most of my time doing VFX work for my upcoming film Servicios Públicos, a sci-fi dystopia about robots, overpopulated cities and tyrant states. @iampineros

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