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University student cleverly redesigns McDonald’s takeaway bag: high on function, low on mess

The Big Mac is the quintessential McDonald’s experience, but part of that experience is a leaving a trail of shredded lettuce wherever you eat. One University student is showing Maccas how to do it right, creating a packaging redesign for the Big Mac meal that is functional design at its best.

Jessica Stoll, hailing from Arizona State University, is the creative behind the work, with a fun looking eating experience that won’t fill your car or clothes with mess when you have to eat on the run.

It also caters towards not losing your chips deep down in the recesses of your paper bag, and can orientate in a clever way to manage it in just one hand, or to wedge between your knees when sitting.

Big Mac meal designed in a gif

In a post on Packaging Of The World, Stoll noted she gave careful consideration to the McDonald’s identity – and took the chance to thoroughly test the product, too!

Following the traditional product design process, I started with copious amounts of research. Beyond testing the product (a task I took very seriously), I became an expert in the history and tradition of McDonald’s as a company and in the meticulous way they maintain their brand identity today.

This deep understanding allowed me to begin ideating branding changes that felt authentic to the McDonald’s we are all familiar with.

Eating a meal should be a break from the chaos. This packaging aims to make the Big Mac meal a small improvement in a user’s day.

What do you think, Big Mac fans?

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