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Tinder breaks hearts: no longer free, forces paid use with new premium service

You’d think that when Tinder unveiled their new premium service we’d all be ecstatic, reaching for our phones and indulging in a night’s worth of casual flirting. But Tinder Plus, the app’s first attempt at monetisation, is not sitting well with its dedicated users.

If you’re not down with the Tinder game, this app is basically like speed dating on your phone. It allows you to swipe right on your phone if you’re interested in someone, or left if you’re not.

And since its initial release in 2012, the app has already become a hit with 50 million users worldwide.

So Tinder finally decided to make some money off of this.

'I saw you on Tinder' street art

Image via Denis Bocquet

Tinder Plus is the new premium service allowing users to ‘undo’ while enjoying a swipe fest.

That means you’ll be able to unswipe someone if you accidentally passed on them but then had second thoughts-hey, it happens. Curly hair might not be your thing but it could be a few minutes down the road.

You’ll also be able to match with people around the country instead of one geographic location, using the new ‘passport’ feature. Talk about a godsend-after swiping so many times you often wonder if you’ll ever run out of people on the app.

Oh yeah, and Tinder Plus members also get unlimited swipes. So if you’re not willing to pay for the service, you might want to take up a hobby because it’s likely you’ll run out of swipes and have to wait hours for more.

But what’s confusing is that Tinder won’t actually set in stone how many swipes we non-paying users will have now. It’s all based on an algorithm.

'You're out of likes' notification from Tinder

Image via Tinder

But that’s not even the big news with Tinder’s new premium service.

When the paying upgrade was unveiled, we realised just how cruel Tinder was being with those of us over a certain age. Ahem, thirty. Yes, the 30-and-over crowd is stuck paying around US$19.99 for all the new features, while those under 30 pay just US$9.99 per month.

‘Younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger’, Rosette Pambakian, VP of corporate communications at Tinder, told ABC News.

You’re worse off if you live in the UK, though. You’ll be paying the higher rate if you’re 28 or older!

And if you live in Australia? Expect to pay $24.99, no matter how old you are.

But if you happen to live in a developing world, Tinder Plus will only set you back as little as $2.99 a month.

The undo feature in Tinder Plus

Image via Tinder

Instead of a Tinder service that gives us very humble features, why not introduce a service that allows users to screen certain groups of people? The Guardian writer Jess Zimmerman makes a great point when she says the obvious:

I probably wouldn’t pay $19.99 a month (the senior anti-discount for Tinder Plus) just for the privilege of getting take-backs on my mistaken swipes. But I’d pay extra to be an over-30 on Tinder if it meant I had an option where under-30s couldn’t interact with me. (No offense, under-30s, but right now I do not want to date you; let’s not waste our time.) Indeed, there’s a whole range of people I’d like to screen from ever seeing my profile in the first place. If you identify as queer, OkCupid has an option to prevent straight people from seeing your profile; why not be able to shield yourself from pro-lifers, or Libertarians or cat-lovers, if that’s the thing you can’t stand?

I dunno about you, but I give it a year.

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