Sweden’s Red Cross are set for a flood of loose change donations with this clever arcade game donation innovation, freshly installed at Arlanda Airport in Stockholm.
The premise is simple: rather than have a donation box for foreign coins, why not let people play some arcade classics like PacMan and Space Invaders with whatever foreign left over coins they have in their pocket?
The airport boxes you usually see look like this:
Sweden’s special new aiport donation boxes look like this:
This is simple, brilliant, and is a great way to encourage donations with the most simple gamification model. The Red Cross partnered with airport owner Swedavia to implement the arcades, and all coins inserted into the games will go to Red Cross operations.
The video here explains more about how the arcade machines work:
Our only concern is getting so caught up playing or trying for a highscore that we might miss a flight, or just not go home at all!