New marketing: Bluetooth beacons, and the promise of free Australian pies

Luke McKinney Contributor

By Luke McKinney in Apps on Sunday 21 September 2014

New technologies are invented by our advanced brains, but they succeed through the action of other organs. VHS beat Betamax with the pure power of porn (so the story goes), and mobile data was boosted by the same baser urges, but that won’t work for public Bluetooth beacons. Not without serious criminal charges. Or significant improvement in social sexual education. Which is why the Melbourne Cricket Ground is aiming a little higher by stuffing stomachs with pies.

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Evernote dreams of an augmented intelligence

Techly Contributor

By Techly in Apps on Sunday 21 September 2014

Evernote dreams of a world where your technology does the thinking for you. The app has evolved from the desktop and mobile device to the wrist, with the company recently releasing versions of the app for Android Wear and Pebble. As the wearables market continues to develop, Evernote expects the role of smart data to make an ever-increasing impact on our everyday lives.

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You won’t believe these gorgeous photos were taken with an iPhone 6 and 6 Plus

Chris Smith Partner

By Chris Smith in Mobile on Sunday 21 September 2014

Many iPhone 6 and iPhone 6 Plus reviews have already been published, taking in-depth looks at the two new Apple smartphones, including their cameras, which are supposed to better than anything Apple has ever done before when it comes to iPhone cameras. But the only camera review that you really need to check out is Austin Mann’s, a professional photographer who took the two fresh iPhones on a trip to Iceland to see what their cameras are made of.

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A YouTube movie is headed to theatres soon – but don’t expect this to be a trend

Nicole LaPorte Partner

By Nicole LaPorte in Web on Sunday 21 September 2014

The mainstream-ification of YouTube stars continues – but how far will it go?

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Facebook tweaks News Feed algorithm to take timeliness into account

Josh Ong Partner

By Josh Ong in Social on Sunday 21 September 2014

Facebook announced today two changes to its News Feed ranking algorithm that will take into account how timely a post from a friend or a Page is when deciding whether to show it.

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Honouring Minecraft: The block-builder that revived a genre

Alex Walker Contributor

By Alex Walker in Gaming on Saturday 20 September 2014

The news earlier this week that Microsoft had splashed out US$2.5 billion on Mojang, the makers of the block-building sandbox creation Minecraft, swept the internet and the media like a virus.

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It doesn’t take a genius to see Samsung didn’t even try to ruin Apple’s iPhone 6 Plus launch

Chris Smith Partner

By Chris Smith in Mobile on Saturday 20 September 2014

Aside from a couple of distinct ad campaigns taking hits at Apple after the iPhone 6 launch – including a horrible one followed by a more successful bashing approach – Samsung didn’t really try to ruin Apple’s iPhone 6 launch, although it could have at least given it a shot.

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Architecture graduate turns iconic London building into an augmented reality game

Pooiee Contributor

By Pooiee in Gaming on Saturday 20 September 2014

Edward Mascarenhas, an architecture graduate from the Bartlett School of Architecture, has turned London’s Barbican Estate into the setting for a proposed augmented reality (AR) game.

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iFixit opens up Apple’s iPhone 6 Plus to peek at its huge battery and the rest of its innards

Jon Russell Reader Find

By Jon Russell in Mobile on Saturday 20 September 2014

Apple repair company iFixit is traditionally the first to get inside Apple’s new iPhones every year, and it continued its run today after hosting a live teardown of the new jumbo-sized iPhone 6 Plus. The company is planning to look at the smaller iPhone 6 next.

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A new startup finds money in email bounce-backs

Partner

By Kevin Lincoln in Web on Saturday 20 September 2014

Every email inbox is a minefield.

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